Intellisence™ is our proprietary analytics and research tool that identifies cultural, ethnic, and lifestyle metrics.
The PB Intellisence databank system provides insights addressing brand issues and perceptions, as well as competitive, consumer, and economic considerations.
We create compelling strategies and tactics that work because we know the audience and how they see the world.
Our “Black Women’s Snapshot Study” provides insight into how Black women feel about key issues and how they affect her and the people in her life. The goal of the study, which focuses on this very influential and important constituency, is to provide benchmark data on a variety of topics. Moving forward, we will build on this data to better understand and help clients engage Black women in the U.S.